The Google+- Google Local Divorce Mop Up

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Great article from trusted source Mike Blumenthal.

 

G+ – GOOGLE LOCAL DIVORCE MOP UP – WHO GOT THE KIDS? NOT SURE BUT

THE ORPHANS HAVE BEEN NUKED

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MARCH 17, 2018 MIKE BLUMENTHAL 22 COMMENTS

The estrangement and ugly divorce of Google Local from G+ is finally, finally ending with the mop-up of the last remaining remnants of the marriage; those many, many G+ Local Pages that got created in the wild passion of their joining.

What always seemed like an unnatural union started going south in 2015 or so. Since then the assets have been split, what functionality Google Local needed from Plus, they created, for the most part1, on their own (improved InsightsPosts2, review links3, description field4 ). This has been a long time in coming with Google having started some of this process in mid-2015, maybe earlier.

Sometime in the last quarter, I received a number of emails from a concerned business that Google stopped auto-creating Google Plus pages when a new listing was created in the GMB. Over the past quarter, Google apparently nuked the many G+ Pages local pages that were auto-created but never used.

In what appears to be a final (or near final… who knows what dependencies5 still exist?) resolution Google has started sending out email alerts to businesses that have not been active on Plus that their pages will be removed if the business does not post something to the page within 30 days of receiving the email.

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