Your privacy.

Who we are

This website is run by Think Local SEO Ltd, a company registered in England and Wales (company number 11593208). Our registered office is Ground Floor, 1 Spa Road, Gloucester GL1 1UY. We also have an office at Pendyris Street, Cardiff CF11 6BH.

Think Local Reviews, Think Photography by Chris Attwood and Think Local Web are trading names of Think Local SEO Ltd. We are the data controller for the personal information described here. Our ICO registration number is ZA829235.

Questions about this policy or your information: email info@thinklocalseo.co.uk, call 01452 645075, or write to us at the Gloucester address above.

What we collect

When you contact us or ask for a free visibility check

Your name, email address, phone number, business name, website or Google Business Profile link, town or area, and your answers to the questions on the form (for example your type of business, number of locations, rough marketing budget and how you heard about us). We also record which page or advert brought you to the form.

When you book a consultation

Your name, email address, phone number, business name, website or Google profile link, and the time you book. Consultations take place on Google Meet.

Consultation recordings

We record and transcribe consultations so we can listen rather than take notes. A note-taker called “Think Local SEO notes” joins the call and announces that it is recording. It creates a transcript, a short summary and a list of follow-up actions, which we keep with your enquiry in our CRM. Only our team can see them. If you’d rather not be recorded, say so at the start of the call (or tell us beforehand) and we’ll remove the note-taker. The call goes ahead as normal.

When you become a client

Contact and billing details, information about your business, and access to the accounts we manage for you (such as your Google Business Profile, website, analytics and advertising accounts). We may also see information about your own customers inside those accounts, such as reviews and enquiries. We only use that to do the work you've asked for.

Photography

If we photograph you or your business, we keep the photos and the details needed to deliver them to you.

When you use this website

Basic technical information such as your IP address, browser and device, which our website host and spam protection need to keep the site secure. If you agree to analytics cookies, we also collect information about how you use the site (see Cookies below).

How we use it, and our lawful basis

• Replying to your enquiry, running your free visibility check and arranging consultations: our legitimate interest in responding to people who ask for our help, or steps you ask us to take before a contract.
• Recording and transcribing consultations: our legitimate interest in keeping an accurate record of what you asked us to help with. You can object at any time, and we won’t record.
• Providing our services, invoicing and support: to perform our contract with you.
• Keeping accounts and tax records: to meet our legal obligations.
• Keeping the website and forms secure and free of spam: our legitimate interests.
• Analytics cookies: your consent.
• Marketing emails: see below.

Marketing emails

We only send occasional tips and updates if you tick the optional box on our forms, or where the law allows us to contact a business (for example a limited company) or an existing client about similar services. Every marketing email has an unsubscribe link, and you can also email us to stop them at any time. Unsubscribing won't affect emails about work we're doing for you.

AI tools

We use AI tools to help with our work, for example to check how AI search tools describe your business, to help prepare free visibility check reports, and to sort enquiries. A person always reviews the results. We don't make decisions about you that have legal or similarly significant effects by automated means alone.

Who we share it with

We don't sell your information. We share it only with service providers who help us run the business, under contracts that require them to keep it safe:

• Our CRM, forms, booking, website chat and meeting note-taking system (Vendasta). Our website chat uses AI to answer questions and book consultations; you can ask for a person at any time.
• Google, for business email, calendar, Google Meet, reCAPTCHA spam protection, Google Maps on our contact pages, and analytics if you consent
• Our website hosting and maintenance provider
• Local SEO tools we use to manage clients' listings, rankings and reviews (such as BrightLocal)
• AI research and writing tools
• Our accountants, banks and payment providers

We may also share information where the law requires it, or to protect our rights.

International transfers

Some of these providers store or process information outside the UK, for example in the United States, Canada or the European Economic Area. When that happens, we rely on UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or Addendum.

Cookies

• Essential and security: needed for the site and our forms to work, including Google reCAPTCHA, which checks that form submissions come from a person.
• Analytics: Google Analytics, used only if you agree, to understand which pages help people and which don't.
• Embedded content: maps, our booking calendar, our forms, our website chat and any videos come from other services (Google, Vendasta, YouTube), which may set their own cookies when you use them.

You can change your choice at any time through our cookie settings or your browser settings.

How long we keep it

• Enquiries and free check requests that don't lead to work: up to 2 years, then deleted.
• Consultation recordings, transcripts and summaries: kept with your enquiry (up to 2 years) or, if you become a client, with your client record. Ask us and we’ll delete a recording sooner.
• Client records: for the length of our work together, then 6 years for tax and legal reasons.
• Marketing consent: until you unsubscribe. We keep a note that you unsubscribed so we don't email you again.
• Photography: for as long as we need to deliver your photos and handle re-orders, unless you ask us to delete them sooner.

Your rights

You have the right to ask for a copy of your information, to have it corrected or deleted, to restrict or object to how we use it, to move it to another provider, and to withdraw consent at any time. To use any of these rights, email info@thinklocalseo.co.uk. We'll reply within one month.

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We'll update this page if anything changes. Last updated: November 2026.