Local search, explained.
Straight answers about Google Business Profile, local SEO and AI search for local businesses. Written by Chris Attwood and kept up to date.
Plain-English guides.
Google Business Profile guidelines, in plain English
What Google allows on your profile, what it doesn't, and the common mistakes that get local businesses suspended.
Read the guide →Service-area and hybrid businesses on Google
Should you hide your address? How many areas can you add? How to set up your profile if you travel to customers.
Read the guide →Why ChatGPT gives different answers to the same question
Asked ChatGPT to recommend a local business and got a different list the second time? Here's why, and how to check your visibility properly.
Read the guide →Google Business Profile suspended? What to do
Why it happens, what not to do, and how to prepare an appeal that works. You only get one appeal, so it's worth getting right.
Read the guide →How to choose the right local SEO company
The questions to ask, the red flags to avoid, and what you should expect to see each month.
Read the guide →Each guide is checked regularly and shows when it was last reviewed. Media enquiries: see our press kit.
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