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In order to qualify for a Google Business Profile, a business must make in-person contact with customers during its stated hours.
There are some exceptions:
The following businesses are not eligible for a Business Profile:
On your computer, sign in to your Business Profile. If you have multiple businesses, open the one that you want to update.
To edit your profile directly on Google Search:
Your name should reflect your business’ real-world name, as used consistently on your shop front, website, stationery and as known to customers. Accurately representing your business name helps customers find your business online.
For example, if you were creating a Business Profile for a 24-hour coffee shop in Southampton city centre called Shelly’s Coffee, you would enter that business information as:
Including unnecessary information in your business name is not permitted, and could result in your Business Profile being suspended. Refer to the specific examples below to determine what you can and can’t include in your business name.
Your Google Business Profile name must not include:
Service-area businesses, or businesses that serve customers at their locations, should have one profile for the central office or location with a designated service area. Service-area businesses can’t list a ‘virtual’ office unless that office is staffed during opening hours.
Some businesses, like auto repair shops that have a garage for repairs and offer road side service, are hybrid service-area businesses. These businesses can show their shop-front address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.
Google determines how best to display your business address based on your business information and information from other sources.
If your business doesn’t have a shop front with clear signage but travels to customers at their physical locations, you’re allowed one service-area Business Profile.
If you have different locations for your service business, with separate service areas and separate staff at each location, you’re allowed one profile for each location. The boundaries of your profile’s overall service area shouldn’t extend farther than about two hours of driving time from where your business is based. For some businesses, larger service areas may be appropriate.
If you’re a service-area business, you should hide your business address from customers.
Departments within businesses, universities, hospitals and government institutions may have their own Business Profiles on Google.
Public-facing departments that operate as distinct entities should have their own page. The exact name of each department must be different from that of the main business and that of other departments. Typically such departments have a separate customer entrance and should each have distinct categories. Their hours may sometimes differ from those of the main business.
For each department, the category that is the most representative of that department must be different from that of the main business and that of other departments.
An individual practitioner is a public-facing professional, typically with their own customer base. Doctors, dentists, lawyers, financial planners and insurance or estate agents are all individual practitioners. Business Profiles for practitioners may include title or degree certification (e.g. Dr, MD, JD, Esq., CFA).
An individual practitioner should create their own dedicated Business Profile if:
A practitioner shouldn’t have multiple Business Profiles to cover all of their specialisations. Sales associates or lead generation agents for corporations aren’t individual practitioners and aren’t eligible for a Business Profile.
Provide your regular customer-facing hours of operation. If applicable, you may use your current seasonal hours as your regular hours. You may also specify special hours for particular days, like holidays or special events.
Certain types of businesses shouldn’t provide hours, including those with varied hours (like schedules for different types of activities, including showtimes, worship services or classes) and those that operate only by appointment. Examples of businesses that shouldn’t provide hours include, but are not limited to:
If your business has departments (see ‘Departments‘), provide the opening hours for each department on that department’s separate Business Profile, and provide the opening hours for the main business on the main Business Profile
If your business has multiple sets of hours, refer to these guidelines for particular industries:
If your business has seasonal hours, use the following guidelines: